Most contractors have tried Google Ads and been burned. The ads weren't the problem - the landing pages were. ClickWorks builds both together, optimized for the lowest cost per lead in your market. Once it's working, growth is just a budget decision.
Flat monthly rate · No backend access to your existing site · Built for Canadian businesses
When Google Ads don't work for a contractor, it's almost never the ads. It's that the ad sent someone to a generic homepage and they left in 10 seconds. ClickWorks builds a dedicated landing page for every service you offer in every city you cover - pages that match exactly what the person searched for and are designed to make them fill out the form.
When landing pages convert well, cost per lead drops. When cost per lead drops, scaling is simple. More budget in, more leads out - a flywheel limited only by what your business can handle.
We don't work with e-commerce stores or B2B SaaS companies. We work with contractors and trades businesses whose livelihood depends on a steady stream of inbound calls and form fills.
Active Google Ads certifications, years of paid search experience, and a track record specifically in home services. We know the bid strategies, match types, and negative keyword lists that separate a $15 lead from a $150 one.
Once your cost per lead is proven, scaling is simple: more budget in, more leads out. Busy season? Turn it up. Fully booked? Pull it back. You decide how much work comes through the door - not the algorithm.
When someone searches "emergency roof repair Ottawa" they should land on a page about emergency roof repair in Ottawa - not your homepage. We build that page. Then the next one. Then 50 more, each one matching a real search your customers are making.
From day one, we share a Google Drive folder with you. It's where we collaborate on assets, where your monthly invoices and Google billing statements live, and where you can see exactly what we're working on at any time.
We create a brand new Google Ads account in your name. Your credit card is on file with Google directly - we never touch your ad spend. You own the account, you see every transaction, and it all stays yours if you ever leave.
We track every conversion from click to call. If the cost per lead isn't heading in the right direction, we fix the page, the ad, or both. You're not paying for activity - you're paying for a system that produces results you can measure.
Most contractors are paying for ads that send traffic somewhere that doesn't convert, and losing leads because nobody followed up fast enough. ClickWorks fixes all three problems at once.
We build a dedicated page for every service you offer in every city you cover. Each one loads fast, matches exactly what the visitor searched for, and has one job: get them to fill out the form or pick up the phone.
We build and manage your entire Google Ads account - search campaigns, Performance Max, bid strategy, ad copy, and ongoing optimization. We pursue the highest optimization score possible because that's what drives your cost per lead down over time.
The moment someone submits a form, you get notified and they get a reply - within seconds, not hours. If they don't respond, the system follows up again. You stay focused on the job site. The leads stay warm.
We do this right. That means a proper build - not a rushed launch that falls apart in week three.
We create a shared Google Drive folder - your home base for everything. We collect your logo, brand assets, service descriptions, and target areas. You grant us access to your Google Ads account (or we create a new one) and your Google Tag Manager or Analytics if applicable.
We build your Google Ads account, install conversion tracking and your Google Tag on your site, and complete Google's account verification process - which may require a certificate of incorporation. Your DNS CNAME record goes in, and your CRM workspace is configured.
Your landing page network is built, your ad campaigns are structured and reviewed, and your CRM automation workflows are tested end-to-end. Everything is checked against your goals before anything goes live.
Campaigns activate at the start of Month 2. Leads flow into your CRM with instant follow-up. Every month we optimize, expand your page network, and report back to you in plain English on what's working.
Month 1 is your investment in doing this right.
Google Ads account setup, verification, conversion tracking, GTM installation, landing page build, CRM configuration - all of this has to happen before a single ad runs. We don't cut corners on the foundation because the foundation is what determines whether the campaigns perform.
Your Google Drive folder is your source of truth.
Monthly invoices from ClickWorks, Google billing statements, asset files, campaign reports - all of it lives in a shared folder we set up for you on day one. You always know what's happening and where everything is.
Home improvement, trades, and professional services - anywhere the phone ringing is how revenue happens.
Storm damage, replacements, inspections - targeted at every stage of the decision.
Seasonal campaigns, emergency service, and new system installs.
High-urgency searches that convert fast - we make sure you're there first.
Seasonal lead generation and recurring maintenance contracts.
Replacement campaigns for homeowners actively searching for quotes.
Interior, exterior, and commercial - every service type, every city.
Emergency calls, panel upgrades, and EV charger installations.
Full reno, additions, and new builds - finding decision-ready clients.
Epoxy, stamped concrete, and flooring installs - own your local niche.
In 2026, your customers aren't just typing into Google. They're asking ChatGPT, Perplexity, Gemini, and Google's AI Overviews for recommendations. Showing up in those answers requires content that's structured, authoritative, and purpose-built for how AI engines read and cite pages.
Our specialists have adapted to this shift. Every page we build is structured for both traditional search rankings and AI answer engine citations - so you're visible wherever your next customer is looking.
Tell us about your business and we'll walk you through exactly what a ClickWorks campaign looks like for your industry and market.