Everything you're wondering about.

It means we never need a login to your WordPress, your cPanel, your Squarespace, your GoDaddy website builder, or any other platform your existing website runs on. Everything ClickWorks builds lives on our own managed infrastructure. The only thing you provide is a CNAME DNS record pointing a subdomain of your domain to our servers - something your web host or IT person can add in two minutes. Your existing website is completely untouched.

A CNAME (Canonical Name) record is a type of DNS setting that tells the internet to point one address to another. In practice, we'll ask you to add a record like this: campaigns.yoursite.com → cw.clickworks.ca. You do this in your domain registrar's control panel (GoDaddy, Namecheap, Google Domains, etc.) or your web host's DNS settings. Most have a simple form to fill in. We provide step-by-step instructions for all major registrars. If you're stuck, your hosting company's support team can walk you through it in one chat.

From signed agreement to live campaigns is typically 7–14 days. The first few days are onboarding and intake. Then we build your landing pages and configure your CRM. Google Ads campaigns go live once the landing pages are ready and the DNS propagation is confirmed. The exact timeline depends on your responsiveness during onboarding and the size of your initial campaign scope.

For Google Ads, yes - but not your full Google account. You'll grant our team Manager Account access to your Google Ads account, which is a standard delegation process that doesn't give us access to your Gmail, Google Drive, or anything else. If you don't have a Google Ads account, we'll help you set one up. The account is yours, your billing is direct to Google, and you retain full ownership.

Our landing pages are purpose-built for conversion and search visibility - not for design awards or company history. Each page targets a specific service, a specific location, and a specific type of searcher. They're built in clean HTML (no WordPress, no page builders) which makes them extremely fast, secure, and easy for search engines and AI systems to read. A regular website is one page trying to serve everyone. Our network is dozens or hundreds of pages, each one engineered for a single job.

When someone asks ChatGPT, Perplexity, or Google's AI Overview "who's the best roofer in Ottawa?" - those systems read and cite web pages to generate their answers. Pages that are structured with proper schema markup, written with authoritative and specific content, and hosted on fast, crawlable servers are far more likely to be cited in AI-generated answers. We build every page with that in mind, because in 2026, showing up in AI-generated answers is as important as showing up in traditional search results.

No - in fact, they can help. Because the pages run on a subdomain of your domain (like campaigns.yoursite.com), any authority and credibility built by those pages can benefit your root domain. Since they're entirely separate from your existing site technically, there's no risk of conflicts, duplicate content issues, or interference with your current SEO strategy.

It depends on your plan and how long you've been with us. We start with a core set targeting your primary services and cities, and add new pages every month. After 3 months, most clients have 30–60+ live pages. After 6 months, some have well over 100, covering dozens of service variations and geographic combinations. The network grows over time - that's part of how it compounds.

Completely. You set the monthly budget and can adjust it at any time. Your billing is directly between you and Google - we never touch your ad spend. We recommend a starting budget based on your market and competition, but the final call is always yours. You can pause, increase, or decrease your budget at any time through your own Google Ads account, which you always own and have full access to.

Optimization is ongoing. If a campaign or ad group isn't performing, we adjust - new ad copy, updated landing pages, refined targeting, bid changes. We review performance monthly at minimum and flag anything that needs attention earlier. Google Ads inherently takes 4–8 weeks to fully optimize as the algorithm learns what works, which is part of why we ask for a term commitment.

We use a professional enterprise CRM and marketing automation platform with full white-label deployment. It's the same infrastructure used by large digital marketing agencies to manage entire client bases. You get access to all pro-tier features: CRM, pipelines, two-way SMS, email, calendar booking, automation workflows, reputation management, and reporting. You access it through your own branded portal at app.clickworks.ca.

The platform charges per-use for outbound SMS messages (typically $0.008–$0.015 per segment), phone calls ($0.02/min), and AI-powered features when enabled. These are billed at cost with zero markup. For a typical home services business generating 30–50 leads per month, total usage costs are usually $20–$80/month. You can see these costs in real time in your portal.

Yes - and you should. We set it up, build the automations, and train you on how to use it, but your team has full access to manage conversations, update deals, book appointments, and communicate with leads. Think of it as us giving you the car, filling the tank, and showing you how to drive - then you take the wheel day to day.

Your monthly rate covers the full platform and all management. Depending on campaign scope and complexity, a one-time setup investment may apply - this will always be discussed and confirmed with you before you commit to anything. There are no surprises. Traditional agencies charge $2,000–$10,000 in setup fees upfront and then hand you a login. ClickWorks does the opposite: we invest the Month 1 setup time into building your entire system properly, and you start seeing leads in Month 2.

We ask for a 3–6 month term commitment. The reason is simple: this system takes time to work properly. Landing pages need to be indexed, Google Ads need to optimize, and CRM automations need to run through enough leads to learn what's working. Businesses that bail after 30 days are like people who quit going to the gym after one week. We know from experience that the results compound significantly between months 2 and 4, and we want you to be there to see it.

Everything is yours. Your leads, your contact history, your conversation records, your CRM data - you own all of it. We can export your complete database in CSV format. Your landing pages will be taken down after your term ends (since they're hosted on our infrastructure), but your CRM data and your Google Ads account history go with you. We believe in clean exits.

Home improvement and trades are our specialty because those industries have high-intent searchers, high job values, and are chronically underserved by good digital marketing. But the model works for any service business that generates leads online - medical practices, legal services, financial services, auto services, cleaning companies, and more. If you're generating quotes, bookings, or consultations, reach out and we'll tell you honestly if we're a fit.