Terms & Conditions

Overview

These Terms and Conditions ("Terms") govern the service agreement between ClickWorks, a product of ClickStarters ("ClickWorks", "we", "our", "us") and the client ("Client", "you") who engages ClickWorks for digital marketing services.

By signing a ClickWorks service agreement or submitting payment, the Client acknowledges they have read, understood, and agreed to these Terms in full.

ClickWorks reserves the right to update these Terms periodically. Clients will be notified of material changes with at least 30 days' notice via email or through the shared Google Drive workspace.

Services Provided

ClickWorks provides a managed digital lead generation service that includes, depending on the selected plan, some or all of the following:

• AI-generated landing page network, hosted on ClickWorks infrastructure under a Client subdomain
• Google Ads campaign setup and ongoing management
• CRM platform access and configuration (powered by a white-label enterprise CRM platform)
• Lead capture automation, follow-up sequences, and nurturing workflows
• Conversion tracking, Google Tag / Google Tag Manager setup
• Monthly performance reporting delivered to the Client's shared Google Drive folder
• Ongoing optimization, landing page expansion, and campaign management

The exact scope of services is defined in the Client's individual service agreement. ClickWorks does not guarantee any specific lead volume, conversion rate, or revenue outcome. Results depend on factors including but not limited to market competitiveness, ad budget, and Client responsiveness to leads.

Month 1 - Setup Phase

Month 1 of any ClickWorks engagement is a setup and build month. During this period, ClickWorks will complete onboarding, technical configuration, and campaign build. Live advertising campaigns typically do not activate until the beginning of Month 2. The Month 1 fee covers all setup work and is included in the standard monthly rate - any applicable setup fee will be disclosed and agreed upon prior to engagement commencement.

Client Obligations

The Client agrees to provide ClickWorks with the following, in a timely manner, to enable proper setup and delivery of services:

Always Required

• Business logo in vector or high-resolution PNG format
• Brand assets including colour palette and any existing style guidelines
• Service list and geography - a complete list of services offered and the geographic areas to be targeted
• DNS CNAME record - the Client must add a CNAME record to their domain's DNS settings to point a subdomain to ClickWorks' servers. This is required to host landing pages under the Client's domain. ClickWorks will provide the exact record values.
• Google Ads account access - either grant ClickWorks Manager Account access to an existing Google Ads account, or authorize ClickWorks to create a new account on the Client's behalf
• Credit card on file with Google - the Client must provide a valid payment method directly to Google for all advertising spend. ClickWorks does not collect, hold, or bill Google Ads spend on the Client's behalf.

Tracking & Analytics Access

• Google Tag Manager access - if the Client's website already has GTM installed, the Client must grant ClickWorks admin-level access to publish tracking tags. If GTM is not installed, the Client must authorize ClickWorks or their web developer to install the GTM container on their website.
• Google Analytics access - if a GA4 property exists, the Client must grant ClickWorks admin access. If no GA4 property exists, ClickWorks will create one on the Client's behalf.

Google Ads Verification

• Google may require business identity verification before activating a new Google Ads account. The Client agrees to provide, upon request, a certificate of incorporation, business registration document, or equivalent as required by Google's verification process. ClickWorks will guide the Client through this requirement and assist with submission where possible.
• Delays in providing verification documents will delay campaign activation. ClickWorks is not responsible for delays caused by the Client's failure to provide required documentation promptly.

General Obligations

• Respond to onboarding requests within 3 business days to maintain the setup timeline
• Ensure contact information and business details provided are accurate and current
• Notify ClickWorks of any changes to services, service areas, or business status that may affect campaigns
• Keep the Google Ads account in good standing (no billing failures, no policy violations caused by the Client)

Google Ads & Advertising Spend

Google Ads advertising spend is entirely separate from ClickWorks' management fee. The following terms apply:

• The Client's credit card is billed directly by Google for all advertising spend. ClickWorks does not act as an intermediary for ad spend and does not mark up or pass through Google Ads charges.
• The Client controls their advertising budget and may adjust it at any time through their Google Ads account, which remains in the Client's ownership at all times.
• ClickWorks operates as a Manager Account with administrative access to the Client's Google Ads account for the purpose of campaign setup and management. This access does not extend to the Client's Google billing settings or payment method.
• ClickWorks will make recommendations regarding budget levels based on market conditions and goals, but the final budget decision rests with the Client.
• The Client is responsible for maintaining a valid payment method with Google. Campaign suspension due to billing failure with Google is not the responsibility of ClickWorks.
• Upon termination of the service agreement, ClickWorks will remove its Manager Account access from the Client's Google Ads account. The account, all campaign history, and all data remain with the Client.

Tracking, Analytics & Website Access

To deliver accurate conversion tracking and campaign measurement, ClickWorks requires certain access to the Client's digital properties:

Google Tag Manager

ClickWorks requires the ability to publish tracking tags to the Client's website via Google Tag Manager. The Client will either grant ClickWorks admin access to an existing GTM container, or authorize installation of a new GTM container on their website. ClickWorks will only publish tags related to Google Ads conversion tracking, Google Analytics, and ClickWorks CRM integrations - we will not modify, remove, or alter any other tags, page content, or website functionality.

Google Analytics 4

ClickWorks requires admin access to the Client's GA4 property for the purpose of importing conversion events into Google Ads and reviewing user behaviour data. If no GA4 property exists, ClickWorks will create one and share ownership with the Client.

Landing Pages

ClickWorks-built landing pages are hosted on ClickWorks' infrastructure under a subdomain of the Client's domain (e.g., campaigns.clientdomain.com). These pages are not part of the Client's existing website and do not require access to the Client's web hosting, CMS, or existing site infrastructure beyond the DNS CNAME record.

Term & Commitment

ClickWorks services require a minimum term commitment as specified in the Client's service agreement, typically 3 or 6 months from the date of service activation.

• The term begins on the date the service agreement is executed and the first payment is received.
• Month 1 is a setup and build month. Active campaign delivery begins in Month 2.
• The Client agrees to pay the full monthly fee for all months within the committed term, regardless of whether the Client chooses to actively use the services.
• After the initial term, the agreement continues on a month-to-month basis unless either party provides 30 days' written notice of cancellation.
• ClickWorks may offer extended term options with modified pricing. Any such arrangement will be documented in writing in a separate agreement.

Why We Require a Term Commitment

ClickWorks invests significant resources in Month 1 setup and build . Any setup fees, if applicable, will be agreed upon in writing before engagement begins. Google Ads campaigns require time for the algorithm to optimize - typically 4 to 8 weeks of active data before meaningful optimization is possible. Landing page networks require indexing time to develop organic visibility. A minimum term commitment ensures both parties have the runway needed to produce measurable results.

ClickWorks Billing

The following billing terms apply to ClickWorks' management fees (separate from Google Ads spend):

• ClickWorks invoices are issued monthly in advance, on or around the same calendar date each month.
• Invoices and billing records are delivered to the Client's shared Google Drive folder and/or the email address on file.
• Payment is due within 7 days of invoice date. Late payments may result in service suspension.
• All fees are quoted and charged in Canadian dollars (CAD) unless otherwise specified in writing.
• CRM platform usage costs (outbound SMS, AI features, phone minutes) are billed at cost with no markup, itemized separately from the management fee. These costs are typically $20–$80/month for most clients.
• ClickWorks reserves the right to adjust monthly fees with 60 days' written notice.

Data Ownership

The Client retains full ownership of their data at all times. This includes:

• All leads, contacts, and conversation history in the CRM
• Google Ads account data, campaign history, and audience lists
• Google Analytics data associated with the Client's GA4 property
• Any assets provided by the Client (logos, photos, copy, etc.)

ClickWorks-created assets (landing pages, ad copy, automation workflows) created specifically for the Client's account are owned by ClickWorks unless otherwise agreed in writing. Upon termination, ClickWorks will export the Client's CRM data in a standard format (CSV) and deliver it to the shared Google Drive folder.

Landing Pages

Landing pages built by ClickWorks are hosted on ClickWorks infrastructure. Upon termination of the service agreement, these pages will be taken offline. The Client does not retain hosting rights to ClickWorks-hosted pages, but may request a copy of the page HTML files for their own use.

Privacy

ClickWorks handles all Client and lead data in accordance with applicable Canadian privacy legislation (PIPEDA and provincial equivalents). Lead data collected through ClickWorks-managed landing pages is used solely to provide services to the Client and is not shared with third parties.

Cancellation & Termination

Client-Initiated Cancellation Within Term

If the Client cancels within the initial term commitment period, the Client is responsible for payment of all remaining months in the committed term. ClickWorks will not pro-rate or waive remaining term fees except at its sole discretion in exceptional circumstances.

Client-Initiated Cancellation After Term

After the initial term, the Client may cancel with 30 days' written notice delivered to ClickWorks via email. The final invoice will cover services through the end of the 30-day notice period.

ClickWorks-Initiated Termination

ClickWorks reserves the right to terminate the service agreement immediately for cause, including but not limited to: non-payment, violation of Google Ads policies caused by the Client, provision of false business information, or conduct that damages ClickWorks' reputation or business relationships. In such cases, no refund of fees paid will be issued.

Offboarding Process

Upon termination for any reason, ClickWorks will:

• Remove Manager Account access from the Client's Google Ads account
• Export and deliver the Client's CRM contact and lead data in CSV format
• Take down all ClickWorks-hosted landing pages associated with the Client's account
• Deliver a final performance report to the shared Google Drive folder

Limitation of Liability

ClickWorks does not guarantee specific lead volumes, conversion rates, revenue outcomes, or Google Ads Quality Scores. Digital advertising performance is influenced by market conditions, competition, seasonality, and many factors outside ClickWorks' control.

ClickWorks' maximum liability to the Client for any claim arising from the services, whether in contract, tort, or otherwise, shall not exceed the total fees paid by the Client to ClickWorks in the 3 months preceding the claim.

ClickWorks is not liable for:

• Google Ads account suspension or policy violations arising from the Client's business, products, services, or industry
• Third-party platform outages (Google, CRM platform, SMS providers)
• Loss of revenue arising from campaign downtime, algorithm changes, or market shifts
• Delays in campaign activation caused by the Client's failure to provide required assets, access, or documentation on time
• Any indirect, incidental, or consequential damages

General

Governing Law

These Terms are governed by the laws of the Province of Ontario and the federal laws of Canada applicable therein. Any disputes shall be resolved in the courts of Ontario.

Entire Agreement

These Terms, together with the Client's individual service agreement and any written addenda, constitute the entire agreement between the parties. They supersede any prior discussions, representations, or agreements.

Severability

If any provision of these Terms is found to be unenforceable, the remaining provisions continue in full force and effect.

Contact

For questions about these Terms or your service agreement, contact ClickWorks through your shared Google Drive workspace or via the contact page at clickworks.ca/contact.