We build this right - a proper foundation that takes roughly a month to do correctly. That means Google Ads verification, conversion tracking, landing pages, CRM configuration, and every technical piece tested before a single ad runs. Here's exactly what that looks like.
Intake call, Drive folder, asset collection, account access
Google Ads, GTM, tracking, DNS, CRM workspace
Landing pages, ad campaigns, automation workflows
Campaigns active, leads flowing, monthly optimization
Rushing this phase is where most agencies fail their clients. We take the time to build the foundation correctly.
Your onboarding starts with a 30–45 minute intake call where we map out your services, service area, ideal customer profile, and goals. From there, we set up a shared Google Drive folder - your collaboration home base for the entire engagement.
Everything lives in that Drive folder: your brand assets, campaign reports, monthly invoices from ClickWorks, and your Google Ads billing statements. You always have full visibility into what's happening and what it's costing.
This is the most involved phase and the one most agencies skip over. We build a brand new Google Ads account for your business, configure conversion tracking so every lead is measured accurately, and install your Google Tag on your existing website.
Google now requires business verification for new ad accounts - this process may require you to provide a certificate of incorporation or equivalent business registration document. We guide you through this step and handle the submission. Your DNS CNAME record goes in during this phase so our servers can host your landing page subdomain.
On Google Tag Manager installation: If your existing website already has GTM installed, we'll ask you to add us as an admin so we can publish tracking tags without going through your web developer each time. If you don't have GTM, we install it. Either way, all we need is admin access - we're not modifying your site's content or design in any way.
With the technical foundation in place, our team builds your landing page network, structures your Google Ads campaigns, and configures your CRM automation workflows. Every page is written, every ad group is structured, and every automation is tested before anything goes live.
You'll get a pre-launch review of your landing pages and campaign structure before activation. We want you to see what we've built and confirm it represents your business correctly.
Once the foundation is solid, campaigns activate. This is where the work compounds month over month.
Google Ads campaigns activate. Your landing pages are indexed and serving traffic. Every lead flows directly into your CRM with instant notifications and automated follow-up within 60 seconds of submission.
Every month we review ad performance, adjust bids, expand your landing page network, refresh content for seasonal relevance, and tune your CRM automations based on what's working.
A clear monthly report - delivered to your Google Drive folder - covering leads generated, cost per lead, ad spend, pages live, and what changed. No jargon, no dashboards to decode.
Why results compound: Google Ads campaigns improve as the algorithm learns what converts. Landing pages gain authority and ranking the longer they're indexed. Your CRM accumulates a database of warm prospects you can re-engage over time. Every month builds on the month before - which is why the businesses that commit to the full term see the best outcomes.
The more prepared you are, the faster Month 1 moves. Here's everything we'll need from you.
Speed to lead is one of the most significant factors in close rate for service businesses. We configure your CRM so that the moment someone fills out a form or calls your tracking number, the system responds - even if you're on a job site.
Book your intake call and we'll walk through the full process, your specific requirements, and what the first 30 days look like for your business.
Book Your Intake Call →